Perspective
Made
Different

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

[ Digital Marketing Strategy | Content Marketing | Paid Social ]

iQIYI International

iQIYI is an Internet video streaming service in China that allows you to catch your favourite Asian content at your own pace anytime, anywhere. They also produce and feature their original content to add to their extensive library. We manage their regional and local social media accounts to facilitate their global outreach on a magnitude unexpected of a small-scale agency.

Let’s make results together.

Client

iQIYI

Role

Branding Strategy
Content Creation
Content and Social Strategy
Media Planning & Buying
Research, Insights and Reporting
Video Editing

Deliverables

Brand Guidelines
Content Roadmap
Localised Social Content
Social Media Personas
Thematic Campaigns
Tons of Social Media Posts

Date

Apr 2021 - Present

GLOBAL FOOTPRINT

A central hub for global outreach.

In order to boost their social media presence, we have developed a customised international hub to coordinate overseas content creators with our local talents in order to create content that resonates with the global community and generate online buzz. Seen a meme from us yet?
Follow iQIYI Instagram to stay tuned.

CREATING IMPRESSION

Art and numbers.

We help the global brand unify their visual identity across the diverse demographics of 11 markets such as Thailand, Malaysia, Indonesia, Philippines, Vietnam, Korea, Arabic, USA, Spain, ANZ. No matter where you’re tuning in from, we will make iQIYI feel like home.