Perspective
Made
Different

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

[ Digital Marketing Strategy | Content Marketing | Paid Social | Livestream Event ]

SHOW OFF SHOW

Asia Momentum Media (AMM) Global CEO Jack Neo launched a mobile entertainment platform in January 2020. The SHOW OFF SHOW talent recruitment was hindered due to Covid-19, thus we adapted and took the search online.

We conceptualised a virtual talent search competition by having the participants showcase their creativity in a LIVE show as one of the key criteria.

This campaign was shortlisted as a finalist for Marketing Innovation in Marketing Excellence Awards 2021.

Let’s make results together.

Client

Asia Momentum Media (AMM)

Role

Content Creation
Content and Social Strategy
Live Show Programming
Media Planning & Buying
Research, Insights and Reporting
Talent Management

Deliverables

Community Management
Content Roadmap
Influencer Campaign
Integrated Media Campaign
PR Campaign & Online Media Conference
Virtual Talent Search Competition

Date

15 Jul - 25 Sep 2020

SHOW OFF SHOW - Asia Momentum Media (AMM) - 2

SHOW OFF SHOW - Asia Momentum Media (AMM) - 3

HOLISTIC BRAND EXPERIENCE

From virtual to live setup across
Singapore and Malaysia.

In the finals, we brought the full-on virtual setup back to the physical space where the finalists delighted the audiences and judges with their LIVE performances before the winners were crowned.